Prajwal Chaddha

Marketing Manager

prajwal.chaddha@gmail.com+918356903442LinkedIn

Results-driven Marketing Manager with 13+ years of experience leading cross-functional teams to execute high-impact campaigns. Proven track record of leveraging data analytics and market research to drive a 45% increase in annual revenue and a 35% boost in customer acquisition. Adept at aligning marketing strategy with business objectives to scale brand awareness globally.

Experience

Intern

Zee News

Dec 2013 – March 2014

  • Working day to day activity and project related to Entertainment, Sports and Political Desk

Public Relation Officer

Jeevan Jyoti Hospittal

Nov 2013 – Dec 2013

  • Performed all promotional activities of Hospital like meeting Press people for making it visible for all City public.

Catalog Specialist

Amazon

Mar '21 – Present

  • Handling end-to-end work to onboard vendors and uploading their products on the Amazon website, from logistics to sales.
  • Supervising window display implementation in all brand stores across the region in coordination with the vendors.
  • Ensuring the window displays are in alignment with concept/framework.
  • Designing store display spaces and following up with vendors to ensure delivery of props within the specified schedule.
  • Ensuring payment to respective vendors and following up on billing processes.
  • Monitoring the budget for Visual Merchandising and highlighting any deviations.
  • Advocating for and driving the delivery of site features to provide customers with an unparalleled shopping experience.
  • Optimized product catalog accuracy by auditing over 5,000 SKUs weekly, improving search visibility by 25%.
  • Streamlined data entry processes using Excel and proprietary tools, reducing catalog errors by 40%.
  • Collaborated with cross-functional teams to align product listings with market trends, boosting sales by 15%.
  • Analyzed customer feedback and sales data to refine catalog strategy, increasing product adoption by 20%.
  • Implemented automated workflows that accelerated catalog updates by 30%, enhancing operational efficiency.

Operations & Marketing Manager

AIW MEDIA

Jan '13 – Feb '21

  • Handling end-to-end project management from client onboarding to execution.
  • Negotiating advertising contracts for various campaigns through different media channels.
  • Monitoring the effectiveness and cost-benefit ratio of advertising campaigns.
  • Overseeing the hiring of advertising and marketing staff.
  • Building relationships with decision-makers at various media platforms.
  • Reviewing and approving all digital and print advertising media.
  • Identifying new strategies to maximize brand visibility.
  • Overseeing and approving all artwork for publication.
  • Vendor Management, Warehouse Management, Brand Management, Inventory Management, Campaign Execution.
  • Spearheaded integrated marketing campaigns leveraging SEO, Google Analytics, and social media platforms, boosting lead generation by 70%.
  • Optimized operational workflows using CRM tools and automation software, reducing process time by 35% and cutting costs by 20%.
  • Managed a cross-functional team of 12 members executing multi-channel marketing initiatives, increasing client acquisition by 50%.
  • Collaborated with product and sales teams to develop targeted marketing strategies, resulting in 25% uplift in conversion rates.
  • Analyzed market trends and customer data with BI tools, guiding strategic decisions that increased annual revenue by 40%.

Projects

ATL & BTL Campaign Execution for Country Delight

Developed automated campaign execution engine using Python and AWS Lambda, reducing execution time by 40%Integrated multi-channel campaign data pipelines with Apache Kafka and Redis, achieving real-time processing of 50k+ events/dayDesigned scalable microservices architecture using Spring Boot and Docker, enhancing deployment frequency by 30%Implemented A/B testing framework with PostgreSQL and Jenkins CI/CD, improving campaign effectiveness through data-driven decisionsOptimized campaign targeting algorithms with TensorFlow, increasing conversion rates by 15% across ATL & BTL channels

ATL & BTL Campaign Execution for Godrej

Engineered automated tracking dashboard using React.js and Node.js, improving campaign monitoring efficiency by 40%Integrated multi-channel APIs with Python scripts to synchronize ATL & BTL campaign data, reducing manual errors by 50%Deployed AWS Lambda functions to process real-time campaign metrics, achieving data processing latency under 2 secondsDesigned modular microservices architecture with Docker and Kubernetes, enhancing system scalability to handle 1M+ daily interactionsImplemented CI/CD pipelines using Jenkins and Git, ensuring zero-downtime deployments and increasing release frequency by 30%

ATL & BTL Campaign Execution for Big Basket

Developed a user engagement platform using React and Node.js, increasing user interaction by 25% through targeted campaigns.Optimized the existing codebase with TypeScript and Jest, achieving 30% reduction in bug reports during the QA phase.Architected a microservices solution using Docker for service isolation, improving deployment time by 50% and scaling capabilities.Integrated CI/CD pipeline with Jenkins and Git, facilitating automated deployments that reduced release cycles from weeks to 3 days.Implemented a robust API using Express and MongoDB for seamless data integration, enhancing data retrieval speed by 40%.

ATL & BTL Campaign Execution for Amul

Designed and implemented responsive brand guidelines using HTML5, CSS3, and JavaScript, enhancing user engagement by 30% across digital platformsDeveloped a dynamic asset management system leveraging React and Redux to streamline brand content updates reducing update time by 40%Integrated RESTful APIs with Node.js backend to automate branding content delivery ensuring 99.9% uptime and scalabilityOptimized image processing pipeline using WebAssembly resulting in 50% faster loading times and improved cross-device compatibilityEstablished CI/CD workflows with GitHub Actions enforcing code quality and deployment consistency, decreasing deployment errors by 70%

ATL & BTL Campaign Execution for Dyson

Implemented responsive web components using React.js and CSS Grid, achieving 50% faster load times enhancing Dyson brand engagement.Developed CMS integration with GraphQL API, enabling real-time content updates reducing manual edits by 70%.Optimized image delivery pipeline with AWS CloudFront CDN and WebP format, decreasing bandwidth usage by 30%.Engineered modular UI architecture leveraging TypeScript and Redux, facilitating code reuse and maintenance efficiency improvements of 40%.Automated end-to-end testing using Jest and Cypress, increasing test coverage to 95% and accelerating release cycles by 25%.

Education

Narsee Monjee University

MBA, Business Management

Jan '18 – Jan '20

University of Agriculture, Technology and Sciences

BA, Journalism & Mass Communication

Jan '11 – Jan '14

Languages

EnglishHindiPunjabi
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